Many of the conflicts in life originate from misunderstanding. Whether it’s between husband and wife, between parents and children or between friends, conflicts can be easily solved if we would all be more careful about what we say and if we would all be better listeners. These things are also true when it comes to photo management. Some people talk about organizing their pictures others talk about digital asset management. Both groups talk essentially about the same thing but using different terms. In this article I will try to outline some of the differences between these two terms and the tools that are used for each.