Use Flickr and Facebook to gain traffic for your photo website.

Flickr and Facebook are great ways to make your pictures more “visible” on the internet. This way is not very direct but it can be very beneficial. Flickr is the largest photo sharing website (Facebook is catching up quickly) in the world and you can take advantage of its popularity if you do a few things right.

It’s all about creating image meta data around your image

Flickr is just another way of creating text around and about your pictures. What makes Flick special, in addition to great exposure, is that it provides great ways for you to create structured text and link it to your pictures. You only have to be diligent and use Flickr to your advantage.

Remember that the more precise the description of your pictures is, the easier will be for readers to find your picture. And this means that more people will be able to see your picture.

Facebook on the other hand is not as good about structured text, but it does provide great exposure as well. Sounds easy, but it involves a lot of work and lots of typing. So, how do you do it? Here are the things that will help you gain exposure on Flickr.

  • Add a watermark to all your images on Flickr and Facebook

    This way you’re indicating that you have more images somewhere else. There are several programs that can help you do that. Picasa does it very well when you export pictures to a different format or size.

  • Add specific and detailed captions for your images

    The more specific text you have around your pictures the easier your pictures will be found when people search pictures on Flickr. Make sure you also add links to your blog articles that talk more about a particular image. Facebook is a little different because you can limit yourself to your friends and thus limit the exposure for your pictures.

  • Add tags to your pictures when you upload them

    Without tags, your pictures are dead on Flickr as well. Unless you send the Flickr internet address of your pictures, nobody will be able to find them. You can find tags but reading your own caption for a particular picture. Facebook doesn’t have tags yet, so creating image tags doesn’t apply to Facebook.

  • Add geotags to your pictures when you upload them

    People love looking at maps and clicking on pictures…I do too ! Having geotags added to your picture will make your pictures appear on Flickr generated maps. This too doesn’t apply to Facebook since Facebook doesn’t support image geotags.

How are Facebook and Flickr different

Flickr is great for creating structured metadata for your pictures: tags, captions and geotags. Facebook on the other hand has a much different focus. The only thing that Facebook does for your pictures is allow you to share them and add captions to them. It’s not a lot but Facebook does offer great exposure for your pictures.

Essentials for organizing your digital photos

Over the years I have come to rely on only a few products for managing and backing up my large media collection. These are my essential products and services I have been using for many years to keep things organized and safe. Even though these are affiliate links, I wholeheartedly recommend them.

I recommend using Adobe Lightroom Classic CC via the annual Adobe Creative Cloud subscription. Lightroom has excellent photo editing capabilities. Yes, Lightroom has a steeper learning curve as you have to learn to keep your catalogs in sync with your hard drive. However, Adobe Lightroom makes most sense especially when you do lots of image editing.
If you don't like the subscription, you can get also download the last standalone Adobe Lightroom 6 for Mac or Windows (while it is still available). However, the product is no longer maintained by Adobe.

Excellent Lightroom and Picasa alternative. If you're looking for a cheaper and simpler photo manager then ACDSee Photo Studio for Mac or ACDSee Pro for Windows is my preferred solution for organizing your media on your computer. It has a very fast browser, beautiful image editing capabilities and you don't work with catalogs at all.

In addition, make sure you have an inexpensive and reliable external hard drive for backing everything up. It is absolutely essential for backing up your media regularly.

If you're looking for a reliable unlimited cloud backup service, I recommend Backblaze Cloud Backup. I have used Backblaze for my online backup for more than 3 years now. All my files are safe and secure and I have never had any problems with them.

YOURS FREE! 10 crucial steps most people miss when organizing their digital photos

Most people want to just organize their digital pictures and ignore these crucial steps right at the beginning...when they are shooting and transferring their digital pictures. Then they wonder why they can't organize their digital photos! Avoid most people's mistakes and start on the right track!

Start organizing now using detailed, step-by-step instructions and videos:
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