Updated: October 21, 2018 | Contains affiliate links

Use Flickr and Facebook to gain traffic for your photo website.

Flickr and Facebook are great ways to make your pictures more “visible” on the internet. This way is not very direct but it can be very beneficial. Flickr is the largest photo sharing website (Facebook is catching up quickly) in the world and you can take advantage of its popularity if you do a few things right.

It’s all about creating image meta data around your image

Flickr is just another way of creating text around and about your pictures. What makes Flick special, in addition to great exposure, is that it provides great ways for you to create structured text and link it to your pictures. You only have to be diligent and use Flickr to your advantage.

Remember that the more precise the description of your pictures is, the easier will be for readers to find your picture. And this means that more people will be able to see your picture.

Facebook on the other hand is not as good about structured text, but it does provide great exposure as well. Sounds easy, but it involves a lot of work and lots of typing. So, how do you do it? Here are the things that will help you gain exposure on Flickr.

  • Add a watermark to all your images on Flickr and Facebook

    This way you’re indicating that you have more images somewhere else. There are several programs that can help you do that. Picasa does it very well when you export pictures to a different format or size.

  • Add specific and detailed captions for your images

    The more specific text you have around your pictures the easier your pictures will be found when people search pictures on Flickr. Make sure you also add links to your blog articles that talk more about a particular image. Facebook is a little different because you can limit yourself to your friends and thus limit the exposure for your pictures.

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  • Add tags to your pictures when you upload them

    Without tags, your pictures are dead on Flickr as well. Unless you send the Flickr internet address of your pictures, nobody will be able to find them. You can find tags but reading your own caption for a particular picture. Facebook doesn’t have tags yet, so creating image tags doesn’t apply to Facebook.

  • Add geotags to your pictures when you upload them

    People love looking at maps and clicking on pictures…I do too ! Having geotags added to your picture will make your pictures appear on Flickr generated maps. This too doesn’t apply to Facebook since Facebook doesn’t support image geotags.

How are Facebook and Flickr different

Flickr is great for creating structured metadata for your pictures: tags, captions and geotags. Facebook on the other hand has a much different focus. The only thing that Facebook does for your pictures is allow you to share them and add captions to them. It’s not a lot but Facebook does offer great exposure for your pictures.

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