Over the years I have accumulated many travel pictures that I wanted to share on the internet. It was pretty easy to get my pictures published on the internet at first, but then I noticed that hardly anyone was finding my pictures on the internet. Even though I didn’t know anything about SEO or page ranking, I realized pretty quickly that having the pictures published on the internet and having people actually come visit my site are two entirely different things.
First I started learning about the HTML elements necessary for search engines to find and index my pictures (Read How to make your pictures visible on the internet), then I learned about blogging as a means to make my pictures even more visible. At first I didn’t really know why I would have to start a blog to get my pictures notice, but then as I learned more about internet publishing, things started to make sense.
Why should you care about keeping a photo blog?
Why does a photo blog help your pictures?
Search engines love text; text is the life and blood of a search engine; text is almost everything to search engines; text is…ok…enough. Text serves as the basis of how everything is measured and indexed and returned as search results. For me, it has become very clear that without text around my pictures, my images will continue to be “dead” on the internet. And I’m not talking about any kind of text but rather, structured text.
A photo blog (Read What is a photo blog good for?) helps with this very thing: structured text. The structure of a blog is perfect for search engines. The reason is because a blog by definition has relationships between elements, and relationships are very important in determining significance on the web. Blogs have titles, subtitles, categories and tags and most importantly a search engine can easily find the relationships between all these elements (RSS feeds for example).
As a result, if you add your pictures as part of blog articles, with significant text and tags around them, it will be a lot easier for search engines to place your pictures in the right categories and be able to return them as part of search query results.
My travel blog helps my pictures be visible
I will offer my own travel blog as an example. If you go to Google Images (images.google.com) and perform a search for
Monterey you will notice an image from my travel blog on the first page (usually the fourth or fifth image). The image is from
www.TouristBee.com…that’s my travel blog. If you click the image, the link takes you to my blog post about visiting Monterey. So, instead of indexing just my image, Google has indexed my article that contains this particular picture from Monterey.
How do you do this?
If you don’t have a photo blog, start by picking a web hosting company (Read 10 things to look for when choosing a web hosting company) that will allow you to setup a blog (I recommend BlueHost.com). Once you have a blog, you can start writing articles about your pictures. Make sure you add detailed and specific text around your image (Read How to make your pictures visible on the internet).
Are the results guaranteed?
Well, some results are pretty much guaranteed. You will definitely get a lot more attention from search engines…how much attention you get really depends on your content. If you add other ways to get your pictures noticed you will be surprised by the results after a few months. Now, if you’re asking me how much money will you be able to make…well, I don’t know…that’s another story altogether!
photo credit: SXC